This article in Fast Company is facinating and hilarious, in my view. My summary of it - The Pope has a Facebook app that lets you send post-cards from the Pope to friends. On the other hand muslim nations are looking at ways to curtail unwanted behavior that Facebook (and just about any online environment) enables - such as flirting online.
What I loved about this piece is more around the freedom of choice and the voice of the many that facebook and other social networks are enabling. In my view, if this is what it takes to build and sustain community - so be it! Humans are interdependent. The more we can do to authentically connect (yes, that's a whole other discussion when it comes to social networks) - be heard and listen to ultimately feel the love. On a hierarchy of needs way of thinking of this - we thrive when we are connected vs. struggle when we resist and fight others/a system etc.
This I believe is how the many spiritual movements around the world will reach mass - by those already involved just being themselves and sharing their life with others in these networks. Like attracts like. There will be a tipping point where more lean towards the inside-out (spirituality) approach to God vs. the outside-in (religion).

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