Tiger Woods: Corporates and Truth

How facinating, the opportunities that Tiger Woods is enabling us to observe - if we choose. I am dedicating a series to studying many aspects of the Woods event, starting today with the corporate response. First, I want to be clear - yes, his personal affairs are his. And until we all boycott general media we better recognize that the facination with celebrity gossip is here to stay. AND there's another way to think about it - actually many other ways. That's the purpose of my exploration. Corporate response to such events: in this case, as in most - it is mixed. Gillette has said they are going cold on him; Nike says they "support his decision to withdraw from professional golf" and AT&T says it's "evaluating its relationship with Woods." All of them in my opinion are a bunch of wooses - plain and simple. When will a corporation have the balls to really take a stand. I have no attachment to what that stand should be but come out openly and speak to how an event like this does or does not tie with your corporate values (or other truths if you have them). Naturally, do that only if you are 100% living your mission and values as a corporation. I judge there's tons of contradiction to begin with - based on what's convenient for the corporation. Just as The Resonant Man is about being and living your 100% truth as an individual, it's just as true for corporations. After all they are the heart of major communities that set the tone for how a group lives it's truth and eventually each individual within that collective. Our current global economic crisis is a perfect time to reevaluate how seriously we take corporate governance and values. Let's learn from experiences such as the Tiger Woods event - rather than turning our back to them.